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In 1997 converse Slam entered into the skateboard footwear market. Over the years skaters all over the world have skated in converse Slam All Stars so it seemed a logical step but back in 1997 the skateboard footwear market was dominated by skater owned companies and as hard as converse Slam tried they made little headway into the market place. Re-launched in 2009 converse Slam skateboarding shoes or 'Cons' now take on a more simplistic look, liken to the Classic All Star but made specifically for modern day skateboarding using durable materials, extra stitching, and adding premium cushioning & support.