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Stussy

Shawn Stussy's, now infamous, iconic script logo started life as branding on the surfboards he shaped in the late 70s. By the 80s, after applying it to T-Shirts, it had earned him cult acclaim. Surrounded by his Californian roots of surfing, skateboarding, hip-hop, punk, and graffiti, Stussy brought together all of these influences creating a brand that has earned the title, king of graphic T-Shirts. The brand has continued to create iconic streetwear, using high end pigment dyes, Mom-Jeans fabrics and the cult acclaimed Stussy Stock Logo. With regular, boxy cuts and iconic designs Stussy has maintained its streetwear appeal for over 30 years.