ELIAS RUMELIS

ELIAS RUMELIS

A dream has come true

For over 20 years, Elias Rumelis has already been working in the denim industry. The self-proclaimed jeans enthusiast is travelling a lot in his role as a producer and designer for international denim brands – 365 days a year, around the clock. From his numerous business trips, Rumelis brought his two sons self-designed jeans, marked with his initials. It were also the twins who gave him the idea of founding his own label. In 2015, HE ELIAS RUMELIS was finally established.

It's all about denim

Rumelis, whose favorite garments are avowedly jeans, launched his first collection, consisting of denim creations for men and women. Characteristic of Rumelis' unmistakable style are the carefully crafted cuts ranging from figure-hugging to casual, fancy materials and meticulous attention to detail. The design is relaxed and casual, with a unique attitude. The courage to experiment unconventionally characterizes the collections of Elias Rumelis. This manifests itself in striking washes, destroyed details and sophisticated style elements such as label lettering or floral and graphic prints. A special focus is also on the fits, which adapt individually to the silhouette. Meanwhile, the brand's portfolio also includes tops, skirts, dresses and suits.

ER ELIAS RUMELIS – a brand is growing

Elias Rumelis would like to position himself more and more internationally with his label. For this purpose, he has opened showrooms in New York and London. With his brand he would like to gain a loyal customer base instead of generating a nationwide positioning. Many of his first customers are still business partners. That creates trust. A confidence that Elias Rumelis himself places in his brand: “I’m very optimistic about our development. Not a week goes by without us recording significant growth.”

Destroyed jeans JENNY!