FIRE+ICE products

FIRE + ICE

Skiing down the slopes in winter or venturing across a rickety bridge over a stream in the deep forest in summer - both activities have something in common: the FIRE + ICE fashion brand. It is the sporty, lively outdoor label of the international fashion group Bogner. The brand's collections offer functional fashion for active and fashion-conscious people.

FIRE + ICE - is named after a movie

In 1986, Willy Bogner junior, a former ski racer, became famous with his movie “Fire and Ice”. He shot the daring and fascinating ski scenes himself. By this time, Willy Bogner had already joined the family's fashion company. Four years after the release of the movie, Bogner junior then also took fashion inspiration from his movie stunts and launched his label FIRE + ICE. Like the movie, it stands for contrasts and sporting challenges. The collections for young women and men are not only made for winter fun, but also for beach adventures and of course for the city.

Typical style elements of the trousers, sweaters and jackets by FIRE + ICE are logo embroideries, emblems and eye-catching knit patterns in cheerful colors. All parts of the brand impress with high durability and a young look. They are made with attention to detail and exclusively from high-quality materials. In addition, attention is always paid to ergonomic cuts to ensure high comfort. Many of the garments by FIRE + ICE have practical extras such as removable inner jackets or adjustable hoods. The label's swimwear is also functional and wonderfully colorful at the same time.

Successful activewear since 1989

The successful concept by FIRE + ICE, which was created by Willy Bogner, is more up-to-date today than ever before: The label offers lively fashion with radiant colors for ambitious and courageous, young and young-at-heart people who like to be outdoors.