Versace JEANS Armani Couture
As the name suggests, Versace JEANS Armani Couture is couture fashion - but especially for daily living. Prêt-à-porter and haute couture tailoring are combined in Versace designs. The sub-brand of the Italian luxury label stands for sumptuous and eye-catching collections in which glamor and zeitgeist enter into a stylish symbiosis. At Versace JEANS Armani Couture, every piece of clothing is a fashion statement - from a hoodie with a baroque pattern to an animal-print cocktail dress.
High fashion meets street culture: the birth of Versace JEANS Armani Couture
The story behind Versace JEANS Armani Couture begins in 1989, when designer and namesake Gianni Versace founded "Versus" as a gift for his sister Donatella. It was considered the young label of the luxury brand and was intended to place high fashion in a modern and urban context. In 2018, the fashion lines Versus and Versace JEANS Armani were merged: Versace JEANS Armani Couture was created.
More is more - Italian luxury by Versace JEANS Armani Couture
Created by the Versace siblings, the Versace JEANS Armani Couture brand combines the luxury fashion typical of Versace from the haute couture sector with the cultural influence of street culture to create glamorous ready-to-wear fashion. Each collection brings out new iconic looks and trends.
Understated designs and restraint? Not so with Versace. Versace JEANS Armani Couture, too, is embellished with the legendary Barocco print, wild animal prints, golden appliqués and pompous, eye-catching prints.
This unmistakable signature is not only seen on sweaters, T-shirts, dresses, jackets or trousers, but accessories are embellished with Versace's special aesthetics as well. In addition to bags, belts, scarves and jewelry, this also includes shoes and sneakers.
Opulent Versace style for women and men
With Versace JEANS Armani Couture, men and women attract attention. In terms of creativity, zeitgeist and attention to detail, the fashion house sets new standards. The designs are true "it" pieces and a strong statement in the fashion world. With Versace JEANS Armani Couture you stand out - whether wearing a hoodie in your free time, a skirt in the office or a dress at dinner.
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