Asics Gel-Mai Blue | Asics

A healthy mind in a healthy body - the story of Asics

Shortly after the war, in 1949, in the Japanese town of Kobe Kihachiro Onitsuka founded the NSKRs brand Onitsuka Co. Ltd. From the very beginning, it has been guided by one goal: to promote an active lifestyle among young people.

The history of the Asics brand begins in 1977, when the merger of Onitsuka Co. Ltd., GTO Co. Ltd. and Jelenk Co. Ltd, the Japanese brand we know today was born. Their slogan "Anima Sana In Corpore Sano" - "in a healthy body, healthy mind" - gave rise to the brand name. The three companies that decided to merge later conquered the NSKRs equipment market. In this way, the brand name has become recognizable all over the world. Today, almost everyone knows Asics shoes.

What does the Asics brand offer?

Asics is one of the leading manufacturers of NSKRs equipment, but not only. In addition to specialized running shoes for all types of runners, the brand also offers technical training clothing and accessories. Asics is also proven equipment for volleyball and athletics.

However, Asics is not only a NSKR. For years, the brand has been offering typical urban products, i.e. clothing, accessories and shoes. Asics NSKRstyle is the name of their special lifestyle line. You will find the most iconic Asics shoes, such as the Gel-Lyte III without a tongue, comfortable Gel-Kayano or collaborative projects from Kiko Kostadinov aimed at sneakerhead fans and fashion enthusiasts. Most of the limited editions from the Japanese brand go to the Warsaw Sneaker Store. Follow our social media to be up to date with them.

Asics - is it nis investing in?

If you do not know this Japanese brand, you may wonder if it is nis betting on Asics products. Many years of experience in creating efficient, comfortable NSKRs shoes have meant that the best you can find in them is transferred to their urban counterparts. The classics in the Asics edition are forms proven over the years that will not let you down. Unique style, unconventional design and interesting solutions - these are the features you will find in the products of the Japanese brand.

If you are looking for comfort and a unique style that fits into the streetwear atmosphere, Asics shoes are for you!