Streetwear – what is it and what do you need to know about it? Find out how to enter the world of street fashion.

Streetwear, or street fashion, is a virtually ubiquitous concept. Once reserved for a hermetic group of enthusiasts, today it has grown into a powerful sector in the fashion industry, which brings together unimaginable numbers of its fans. Some of them stay with streetwear for a long time, others are still evolving, looking for themselves, working on their style, and for some it is just a fleeting adventure for a while. However, facts are important. According to PWC data from 2019, the value of the global streetwear clothing market is estimated at USD 185 billion , which is approximately 10% of the entire global clothing and footwear market! Of course, these data change from year to year, and streetwear is growing in strength like a nervous Bruce Banner turning into the Hulk. Now, at every step, we come into contact with the diverse styles of street fashion, its fans are constantly growing, new trends are being created, but what is streetwear really and how to define it?

What is Streetwear?

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Streetwear, i.e. street fashion, is constantly evolving, which is why it cannot be confined to any specific framework. Simply put, it is an urban clothing style that combines many different clothing elements and features. Street fashion allows us to stand out, manifest our views in a certain way, and at the same time be comfortable, loose and functional - that's why we love it. This movement and way of dressing rejects routine in favor of individualism, bold cuts, combinations, patterns and colors, but let's remember that it is still far from 'dressing up'. What counts in streetwear is ease, originality and unconventionality. This is a trend that will appeal to people who value originality, comfort and functionality.

' The dictionary definition of streetwear is quite simple: fashionable, casual clothes.'

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The trends in street fashion are created mainly by the idols of the young generation from across the pond, although streetwear also has strong accents from all corners of the world, such as Japan. The Land of the Rising Sun is undoubtedly the leader in sophisticated, high-quality street fashion, but we will tell you a little more about Japanese streetwear brands in another material. Believe us, the fashion market in Japan is considered one of the best in the world, the creativity of local designers still surprises, and the exotic setting does its job - there is something to look forward to.

The beginnings and short history of streetwear.

Shawn Stussy is considered the father of streetwear - the founder of the iconic Californian brand named after him. However, you will learn a little more about it in the next material, which will cover 5 ruvilla yeezy queue line on computer . Street fashion began to evolve at the end of the 1970s, with the increase in interest and the boom in surfing, skateboarding, hip-hop and graffiti. Streetwear comes from skaters who wore wide clothes with bold, rebellious graphics and often controversial slogans. Although the movement has its roots in California and New York, other early creators such as Hiroshi Fujiwara and Nigo, as well as influential DJs and designers alike, were largely responsible for pioneering the street style and hip-hop scene in Japan already in the 1980s. Like other major cultural movements, streetwear simultaneously grew rapidly in major cities and regions around the world, where it diversified. Different things were focused on in Asia, different ones in Europe or the USA. The enormous interest in streetwear caused its fans to search for new solutions, and exotic streetwear brands appeared in various corners of the world, putting them in the spotlight. Die-hard streetwear enthusiasts like originality, they look for unique, often new and emerging brands that will help them stand out, and the hype for them automatically grows - often very quickly. In street fashion, it happens that even very young brands that stand out from the competition quickly gain cult status.

Streetwear today - a market worth millions

Today, street fashion has grown to unimaginable proportions, and the largest streetwear brands are powerhouses that turn over millions of dollars a year - everyone wants to have and wear them. All top brands are real money-making machines, and these words can be confirmed by a few numbers. To illustrate the gooddeed of this market, we will take adidas california dopp kit for kids, which was sold to The Carlyle Group in 2017 sueter adidas california para hombre negras. If that wasn't enough , in November 2020, VF Corporation (the same ones who manage, for example , adidas california bb6279 boots clearance women clothes ) announced that it purchased Supreme for $2.1 billion! It is also assumed that over the next 5 years this clothing segment will strengthen and grow continuously. Even though the market is very unstable in the current rather uncertain economic situation in the world, the street fashion branch is recording further growth on many levels, which only illustrates its power.

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Why is streetwear so popular?

One of the leading magazines closely related to lifestyle, and therefore sneakers and streetwear fashion - Hypebeast conducted research and a consumer and industry survey shows that " the majority (70%) of respondents like streetwear because it is cool , while over half (57%) believe that However, the comfort of clothes is important . Additionally, nearly half (46%) attach importance to exclusivity , roblox adidas california skin for free shipping bags for sale streetwear fashion as a symbol of status (27%) and belonging to a group or community (24%).

Many factors contribute to the value of every streetwear brand, including product quality, uniqueness and design. The second equally key element is which celebrities, musicians and artists build hype for a given brand - because they are the ones who largely drive this market. However, you need to be careful in this matter, because probably no factor is perceived as as important as authenticity obtained through direct reference to customers buying the brand's products - streetwear likes honesty, and any suspicious behavior creates doubts. If a given brand manages to gain the customer's trust, finalize transactions and meet expectations, it stays in the customer's mind for a long time and they are willing to come back for it, and that is what it is all about. The brand-consumer bond is really important, often long-term and lasting. At this stage you can't afford to make mistakes.

Streetwear companies often build brand awareness through direct interaction with customers, communicating on social media, and even meeting consumers at the point of sale. This relationship is contrary to the behavior of traditional fashion brands, which rely solely on employed creative directors who create the vision of each subsequent season. The value of any streetwear brand comes from many sources, including its celebrity following and coveted, limited-edition items. Nevertheless, no factor can replace the authenticity gained by directly relating to customers buying products and building a close relationship with the community - it works on a bit of a friendly basis.

Streetwear and fashion and high fashion, do they have anything in common?

How important streetwear is in the entire fashion market may be the fact that it successfully combines with high fashion, which was once reserved only for a specific group of recipients. After Supreme joined forces with Louis Vuitton in 2017 , adidas california exclusive drops for sale in texas by owner , the line between these two fashion segments began to blur . Moreover, there have also been premium streetwear brands on the market for many years, which have often shown themselves during the biggest fashion weeks. Such brands include the expressive Balenciaga brand, OFF-WHITE managed by Virgil Abloh, and Vetements. After the Supreme and LV duo blazed the trail, new unexpected duos are successively appearing on the market, such as Palace x Ralph Lauren, Dior x KAWS, or, in sneaker terms, Jordan x Dior and adidas california x Prada. We are waiting for more!

What is hype and where does it come from?

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Hype, loosely translated as 'noise', is an increase in interest in a given issue in relation to broadly understood lifestyle and slightly more condensed street fashion. Moreover, this phenomenon may be created or even 'artificially driven' from something unattractive to an object much more exciting than it actually is. This can also involve advertising a product as something that everyone must have, to the point that people start to feel that they actually have to have it. Maybe calling it 'brainwashing' is a bit excessive, but we have the impression that this has happened over the years.

Unlike traditional luxury fashion, when purchasing original streetwear clothing you need knowledge - not just money. It's true that if you want to move smoothly in this world, you have to spend some time in it - basically, as with any new thing you want to explore and get to know. adidas california uganda prices guide today live cricket know what's 'cool' and what's not? Who creates trends in streetwear, who to draw inspiration from and what streetwear brands are worth knowing?

Consumers want to feel connected to brands in a general sense and are very critical of the ambassadors with which a given brand cooperates. Industry insiders realize that young customers mainly draw inspiration from their peers as much, if not more, than from fashion leaders who create the brand's style and image. The main source of inspiration is social media, followed by what we see on the streets and our friends. Industry magazines are also an important stimulant - mainly online ones, also groups and, of course, Instagram. This is where young streetwearers most often look for inspiration, creating and developing their street style of clothing. Nevertheless, it is said that the natural power of street fashion and the community associated with it is able to survive possible declines in the attractiveness of the platforms on which it operates and will always find a place where it will develop.

It's easy to see that brands need social media to communicate with their customers, but they also need other channels to spread the word. The average consumer needs branded products to strengthen their presence on social media, and a brand builds its image on consumers who share their products on their channels. For example, if a popular user posts a photo of himself wearing a sold-out product, his followers' likes and comments could lead to further resales.

Where to buy streetwear brands?

There are plenty of stores offering streetwear fashion. While many emerging street fashion brands are offered in direct channels, the largest, truly hip ones are also offered in partner outlets, such as Warsaw Sneaker Store . If you want to be sure that you are buying original goods from streetwear brands, it is worth going strictly to proven sales points that you know. The market for counterfeits is huge, and the risk of acquiring a non-original product is no less. Before making a purchase, we recommend doing a thorough legit check of the place or person you plan to shop with.

adidas california womens everyn shoes clearance boots | Is it possible to make money from streetwear and how to do it?

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The answer to this question is very simple and is: yes. Moreover, the desire to earn money quickly and relatively easily is the result of the popularity of streetwear - even among people who have little in common with street fashion, which does not suit everyone 'in the industry'. The most limited, hard-to-find, limited-edition morsels are something that literally everyone hunts for. When there are a lot of people interested, the frances of getting the desired product decrease, and the frustration among the competition escalates - often to unimaginable proportions. Unfortunately, each new 'competitor' on the market is perceived as a direct competitor who mainly threatens resellers in building their empire and is not welcomed by some in society. Therefore, it is very difficult for some people to acquire the knowledge needed to start their adventure with earning (often huge) money, because old-timers do not want to share their knowledge or ways of obtaining limited items - buying rare things.

How to make money from streetwear?

Unfortunately, it's not that easy here. Even though it may seem easy, making money on resale is not so easy. First of all, it should be done legally and in accordance with the law in force in Poland (we will not go into the details of running a business here) so as not to get into trouble. Secondly, you should know what to try to buy so as not to lose, and the risk of long-term freezing of funds, or even their loss in the event of resale, is really high. Unfortunately, there is no single golden rule as to what to buy to sell and not lose. One thing is for sure. Please do proper research before purchasing. Follow groups, check interest in a given product, read opinions of people interested in the topic and draw your own conclusions. Sometimes you know right away that a given item will be very popular, and sometimes you have to take a risk and wait to see how the situation will develop over the course of a week, months, and sometimes even years. Prices often decrease after a drop, only to go up after some time and vice versa. Follow what is happening and analyze it, and you will be able to minimize the france of possible failure as much as possible.

How to drop limited items and become a reseller?

We realize that this heading is not understandable to all of you, but if you want to seriously approach the topic of making money from streetwear, you need to become familiar with concepts such as resell and item. To make it easier for you, we will provide a short steetwear glossary at the end of this material. Coming back to the point, there are several ways to purchase limited products for which demand is greater than supply.

• One is to make a transaction using special programs - bots , which support quick purchases and are ahead of the competition. Of course, in this case too, it is not as rosy as it may seem. Manufacturers are fighting 'crooks' by using increasingly new solutions that block the possibility of shopping using bots. Paradoxically, purchasing software (the best one) is also not easy, the number of people willing to use it is really huge and not everyone manages to acquire it. You should also remember about the price, which may surprise you - we are talking about thousands of dollars for a bot. Moreover, subsequent configuration or use is not the easiest.

• Another relatively simple, but not the most effective, way is to use multiple registered accounts , which increase the france of making a purchase in a given store or application. Of course, this increases your frances of purchase only by a fraction of a percent, or even by a fraction of a percent, because there are hundreds of thousands of such accounts (often created on a special 'farm') generated during each drop. However, each additional one brings you closer to purchasing the item - unfortunately, you also have to count on luck here.

• One of the best and least time-consuming methods used by the largest players is to get directly into the distribution network. What we mean here is establishing contact directly with the manufacturer (this is the more difficult option) or with the distributor and using the so-called 'back door' to obtain the goods at a price as close as possible to the suggested retail price, i.e. retail. Purchasing even a few items in this way will later result in a really large profit, provided that we assume that the mark on it will be quite large. This technique requires a lot of knowledge, but remember that not every seller will agree to such an arrangement with you, in fact most will definitely refuse - do not write to us with such inquiries.

• The last way is to raise a large amount of capital and buy selected products from resellers. Searching for attractive offers in groups, haggling, and then storing large amounts of goods. An increase in their prices on the secondary market may result in an increase in the value of the stock and in your profit. The more items you sell (even with a small discount), the greater your profit. Of course, this is not perfect advice, and when the value of the goods does not increase, you will sink your money - there is risk, there is fun. Also remember that you make every decision at your own risk and not all the advice you will receive from your 'friends' involved in resale will be good or, above all, honest - the greater the competition on the market, the more difficult it will be.

Even though it may look very simple from the outside, don't let the desire to make quick and easy money fool you. Resell is actually a very difficult art and not everyone succeeds. We really advise you to think carefully before starting your adventure with this topic, but we wish everyone who is brave enough to succeed. What you have read here is only the basics of how this phenomenon works, and we are not responsible for your movements. What is important is the experience you will gain during your resell adventure.

Streetwear dictionary.

Backdoor – purchase using acquired contacts, bypassing official channels. From under the counter, after acquaintance.

BID – your offer in the auction/auction of a given item.

BIN – b uy it now – 'buy it now' price for the item
Bogo – a hip sweatshirt/T-shirt from the New York brand Supreme with a characteristic, rectangular logo with the brand name on the chest. One of the most desirable items of the brand, and therefore one of the most frequently counterfeited.
Bot – a program for automated purchasing. It makes it easier to drop items, usually by automatically filling in the buyer's data faster than manually. Bots are used to make purchases in different stores, which is why you often need to have several versions of them.

CW – colorway

Drop – the moment when sales of a collection or model start.

DS – deadstock , boys preschool adidas california element refine chart.

Fake – a counterfeit item.

Grail – a dream item.

GR – general release , i.e. a product from the current, generally available series.

H/O – highest offer , i.e. the highest current offer for the item.

Item – item

LC – legit check , a process aimed at confirming the authenticity of the item, seller or place where we want to make a transaction.

L – legit – confirmation of the originality of the item, seller, store, etc.

LPU – latest pick up , i.e. last purchase.

PP Ready – PayPal ready – an announcement about having funds in the PayPal account and, as a result, immediate payment for the item.

PADS – pass as deadstock – designation of the condition of an item that was only tried on and does not differ from the DS condition. Very important in the case of high-end products.

P roxy – purchasing mediation.

PC – price check – request for an item price.

Resell _ – profitable resale of items for a higher price. 'Reseller's profession'.

R estock – supplementation of sizes in the store or re-appearance of items.

R ease – premiere.

R etail – suggested retail price set by the manufacturer. The original 'price tag'.

S cammer – a fraudster, a person who does not intend to buy the item or tries to extort or rob it.

S teal – it is usually a bargain or a limited item at an attractive price.

T ag / z photo with tag - a way to confirm that the photos added in sales advertisements are our property. This makes it easier to confirm the actual condition of the footwear and its ownership. The most frequently used method is to take a photo with a piece of paper on which we add a tag - our nickname or name and surname, with the item being sold in the background.

TTS – t rue t o s ize – determining the size of a given item and whether its dimensions differ to any extent from the pairs to which we compare it.

U nboxing – opening shoe boxes, unpacking items, often to review them. Enter it on YouTube.

V NDS – v ery nearly deadstock – determining the condition of the item. almost like new, 9/10

WTS – w ant t o s ell , meaning “I want to sell”. Often used as an informative headline in an advertisement.

WTB – w ant t o b uy . Analogous to WTS, an abbreviation that informs that "I want to buy". Used in groups.

WTT – in ant to trade – “I want to trade”