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  • Sneakers, Guide |

A journey to Herzogenaurach, a quarrel between two brothers, or a short history of the creation of the adidas brand.

historia marki adidas
Photo: adidas

adidas men gladi sandal sneakers boots black Herzogenaurach, dates back to 1924, when, after returning from World War I, a certain Adolf "Adi" Dassler, produced the first sports shoes in his mother's laundry. In July of the same year, his older brother Rudolf joined the company, working together under the name Gebrüder Dassler Schuhfabrik .

In 1943, the shoe production was forced to cease its previous activity, and the company's facilities and workforce were used to produce anti-tank weapons. Two years later, during World War II, the factory was almost completely destroyed by the American armed forces, but thanks to Adolf Dassler's wife and her personal charm, with which she convinced the soldiers that the company and its employees were only interested in producing sports shoes, it ultimately survived. As a result, the American occupation forces later became the main buyers of Dassler brothers' shoes.

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The turning point was a quarrel between the brothers, which led to their separate ways for good in 1947. After the breakdown of the brotherly relationship between them, Rudolf founded a new brand — Ruda – from Rudolf Dassler, later renamed Puma , and Adolf founded a company formally registered as adidas AG – yes, we intentionally wrote that in lower case, just like its founder. After the split, the two sides of the conflict entered into a fierce and bitter business rivalry, to the point that the entire city was divided into two camps – people looked down to see what shoes strangers were wearing. What’s more, even the two city football clubs were divided: ASV Herzogenaurach was supported by adidas, and 1 FC Herzogenaurach by Puma. What’s more, the brothers did not reconcile until the end of their days, and their bodies lie at caflaire ends of the cemetery in Herzogenaurach.

historia marki adidas
Photo: adidas

The beginning of adidas' collaboration with a controversial, phenomenal artist.

Since its inception, the German brand adidas has undergone many spectacular changes, which have consolidated its current position on the market over the years. The brand, which is fulfilled on many levels, from sports, fashion, music, to lifestyle, surprises us from season to season with newer projects, innovative pro-ecological solutions, space technology, or unusual, often shocking collaborations. One of the turning points for adidas, let's not kid ourselves, then hot on the heels of its competition from Oregon, was the establishment of an electrifying collaboration with a charismatic artist from across the pond - Kanye West , tanger outlet adidas coupons code Nike .

adidas x kanye west - yeezy collection
Photo: Getty Images / Jonathan Leibsson

It all started on December 3, 2013, when adidas confirmed a new cooperation agreement with West. The first effects of this agreement were presented to a wider audience in February 2015, when Kanye and adidas introduced a new model of shoes, limited to 9,000 pairs produced – the adidas Yeezy Boost 750. Of course, in the blink of an eye it disappeared from the offer of carefully selected stores, and with its unusual style and bold design it heralded a new era of three stripes and the entire promising YEEZY line. adidas and Kanye immediately proved that they are able to unleash a real hype for their signature products, which millions of people around the world went crazy about. Following the blow, newer and newer silhouettes began to appear on the market, among which the real hype machine for making money turned out to be the now iconic adidas Yeezy Boost 350 V2, presented to the world on June 27, 2015. Visionary designs from the electrifying YEEZY line are still incredibly popular today, and their unusual, bold design that breaks certain stylistic barriers combined with the latest technology and above-average comfort turned out to be a real bull's-eye. What's more, in 2016 Kanye and adidas extended their contract, and we can expect even more good things from this harmonious and talented duo.

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adidas zipper wallet for women free pattern | The era of light and comfortable adidas Yeezy Slide flip-flops.

The Yeezy sneaker line is not only about technologically advanced silhouettes, such as the bestselling adidas Yeezy Boost 350 V2 , or the forever young Daddy Shoes adidas Yeezy Boost 700. Kanye's versatile approach to his designs has also resulted in an ever-evolving series of lightweight, foam sneakers, including the adidas Foam Runner , which arouses extreme emotions in the streetwear community, or the non-mainstream adidas Yeezy Slide , groupon adidas superstar shoes kids.

klapki yeezy slide
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The adidas Yeezy Slide flip-flops are a very simple in their form, slightly massive and oversized construction made of lightweight, pressure-injected EVA foam, which is ideal especially for summer. The soft, suitably built-up top combined with the sole with strategic grooves provides comfort of use and grip. The subtle, embossed adidas logo under the heel closes this eye-catching design. Until now, the adidas Yeezy Slide flip-flops have been available in neutral, earthy colors, such as 'Bone', 'Core', or 'Resin', and this season Kanye goes wild with colors and serves us fashionable, orange adidas Yeezy 'Enflame Orange' flip-flops, which will debut in the adidas sales representative jobs in kenya.

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adidas Adilette 22, a great alternative to Yeezy Slide

The adidas Adilette 22 is a great alternative to the adidas Yeezy Slide, especially for those looking for stylish, comfortable, and more affordable slides. Both models combine modern design with exceptional comfort, but the Adilette 22 offers a slightly different aesthetic that may catch the eye. The Adilette 22 features a futuristic look inspired by the topography of Mars, making it an interesting option for those who value unique style. Loathe the Yeezy Slide, the Adilette 22 is designed with maximum comfort in mind. It is made of materials that provide softness and cushioning, perfect for everyday wear. Unlike the Yeezy Slide, which are often hard to come by and come with high prices, the adidas Adilette 22 is more accessible, making it an attractive alternative to a wider audience. The Adilette 22, like the Yeezy Slide, can be worn both everyday and on the beach, making them a versatile choice for a variety of occasions.

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We advise you how and what to wear the adidas Yeezy Slide with

Adidas Yeezy Slide flip-flops are really nice sneakers to fit. You can wear them both as a functional item during a trip to the pool or beach, but also as an addition to slightly more sophisticated, streetwear styles. Some of you are probably also wondering whether adidas Yeezy Slide flip-flops can or should be worn with socks ? We answer yes, but when choosing them, we recommend smooth, good quality products without flashy decorations. Adidas Yeezy Slide flip-flops will work well as an addition to bikers or leggings, especially in earthy colors, many of the shades of which their creator himself de facto likes. As for men, you can safely combine them with cotton shorts and oversized T -shirts , or tracksuits. Below we throw you a few inspiring fits that we think are worth paying attention to.

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