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The history of Stussy, or when was streetwear born?

Streetwear, or street fashion, is one of the most popular fashion trends. Once associated mainly with young people, today streetwear is present among different generations - after all, each of us likes practical, comfortable everyday clothing.

When was it even created, where did it come from and who started streetwear? Sunny California is considered to be the place where street fashion was born, and Shawn Stüssy as its father. He started with the production of surfboards and T-shirts with a simple written logo, which served him as a form of promoting his brand. The Stüssy clothing brand was born naturally from the desire to wear his clothes, and the topic of surfing receded into the background.

As Stüssy achieved local success, it was possible to travel and spread brand awareness overseas. Stüssy's clothing has been noticed by an international group of musicians, skaters, DJs and artists of alike, and trendsetters from New York, London, Tokyo and other parts of the world have been eagerly joining the movement. This group of friends became the "International Stüssy Tribe" team with offices in New York, Tokyo, London, Berlin and Los Angeles. Thanks to a strong network of "tribe" members wearing the brand in clubs and on stage around the world, Stüssa's awareness is spreading organically.

Stussy at adidas Skateboarding introduces the Busenitz Indoor Super

From the beginning of its existence, Mark Stüssy has committed to producing appropriate, good quality clothing at a reasonable price, available only in very selected stores around the world in limited quantities. Back then, it was a completely new concept that continues to this day. In the adidas Skateboarding introduces the Busenitz Indoor Super you will find a carefully selected Stüssy offer - comfortable sweatshirts, pants and accessories. Some of them were developed in close collaboration with Nike.

Who are the Stussy items for?

The Stüssy brand stands for quality products targeted at you - an informed recipient. If you value the quality of workmanship and the street vibe of the clothes you wear, then take a closer look at them. This Californian brand in its assortment has classic, fleshy hoodies with graphics on the back, proven T-shirts and thoughtfully tailored pants. If you like a loose style, you can go for it.

Stüssy are also masters in creating gadgets and accessories. For example, original vases and ashtrays for fans of home decorations or baseball caps and sachets for all occasions come out of their hands.